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SERVICES · HERBERT SIDIK · SINGAPORE

Eight services.
One person accountable.

Strategy, websites, paid ads, SEO, content, branding, automation and events. Hire one or connect several. The same person plans it, builds it and answers for it.

Start with your problem
Taking 2 new projects this quarter
THE HWY NOT GROWTH ENGINELIGHTWEIGHT VIEW
Eight connected modules: strategy, advertising, websites, content, CRM, automation, AI and analytics. Drag or use arrow keys to rotate. All information is also available in the controls below.
Follow-upEvery enquiry, with its next action.
A lighter way to explore

START HERE

Which one
sounds like you?

Tap the one costing you customers today. You’ll see exactly what I’d fix, what you get, and how to start.

WHAT’S USUALLY WRONG

The message, the audience and the landing page were built at different times by different people. The ad promises one thing, the page says another, and the right people never show up or never act.

WHAT YOU GET

More of the right people find you, and they arrive ready to act.

WHAT I’D BUILD FOR YOU
  1. 01
    Marketing strategy

    One clear message and one audience, so every dollar has a job

  2. 02
    Paid ads & retargeting

    Paid campaigns where every ad lands on a page built for it

  3. 03
    SEO & discoverability

    Show up when people search for what you sell

WhatsAppSee these services in detail

None of these? Take the 60-second funnel check, browse all eight services or ask HWY in the corner.

THE EIGHT SERVICES

Choose where it hurts.
See what changes.

Each service shows the problem it solves, what it includes, and a before-and-after you can drag. Add what you need to your brief as you go.

SERVICE 03 / ONE CONNECTED SYSTEM

Know exactly who needs the next conversation.

The problem: Enquiries are scattered across chats, forms and spreadsheets.

INCLUDESAutomation

Bring leads, pipeline stages and next actions into one organised view so follow-up stops depending on memory.

  • Lead capture and pipeline setup
  • GoHighLevel configuration and contact fields
  • Lead ownership, tagging and handover steps
  • Appointment and follow-up tracking
Leads in five places
  • WhatsApp, email, DMs and a spreadsheet
  • No one knows who replied
  • Warm leads go cold quietly
One pipeline, zero gaps
  • Every lead in one view with a next action
  • Clear ownership and handovers
  • Nothing slips without you seeing it
THE NEXT CONNECTION

A change in the pipeline becomes the trigger for the next workflow.

Write a fuller brief

HOW THEY CONNECT

Six handovers.
Every one can lose a customer.

Ad to website. Website to enquiry. Enquiry to reply. Most agencies own one handover. I own all of them, so the message and the next step never change on the way through.

Traffic / WHAT HAPPENS

The right people discover your offer.

THE COMMON GAP

Budget goes to the wrong audience.

HOW I CONNECT IT

Align the audience, creative, paid campaigns and search intent.

HWY NOT / GROWTH LAB

Run the numbers
before you spend them.

Five planning tools that turn “what if” into a scenario you can send me. No sign-up. Your inputs stay in this browser until you attach them to a brief.

  1. 01
    Pick a tool

    Five tabs. Start with the one closest to the decision in front of you.

  2. 02
    Replace the example numbers

    Every field is editable. The defaults only show the maths. Use your own figures or ones you have been quoted.

  3. 03
    Read it, then send it

    Results update as you type. Copy or save the scenario, or hit “Add to my brief” so it reaches me with your enquiry.

Website Investment Planner

Scope the build and test your own cost assumptions.

HOW TO USE THIS TOOL
What to enter
How many pages you need and a planning rate (your own assumption, or a rate you have already been quoted). Tick what the site must do. If you know your domain, hosting or software fees, open “Add known third-party costs”.
Where to find the numbers
Count pages from your current site or a competitor’s menu. For the rate, use a quote you have on hand or a figure you are comfortable planning with.
What you get
An hours range, a budget range and an effort breakdown. Copy it, save it, or attach it to your brief so we start from the same numbers.
Use your own assumption or a rate you have been quoted.
What should the website do?
Add known third-party costs
YOUR BUILD SCENARIO
Illustrative build budgetEnter your planning rate
Working effort range34–51 hrs
Entered annual third-party costs$0
Foundation14h
Pages15h
Features6h
QA & launch7h

An adjustable planning model, not Herbert’s rate card or a quotation. Scope, content readiness and integrations change the effort. Maintenance, advertising and unentered third-party costs are excluded.

How this estimate works

14 foundation hours + 3 hours per page + feature allowances (CMS 7, booking 6, commerce 16, CRM 7, motion 12), plus 20% for checks and launch. The range is 80–120% of that total, multiplied by your rate. These are illustrative assumptions for scoping a conversation.

Add to my brief

HOW WORKING WITH ME GOES

Three steps.
No surprises.

You always know what happens next, what it costs and who is doing the work.

YOU

Two lines on WhatsApp or the form: what you sell and what is not working.

ME

I reply personally within one working day with where I would start. No pitch deck, no autoresponder.

Full-time marketer by day. HWY Not do a freelance side gig too? I keep the client list small so every project gets done properly.

BEFORE YOU ENQUIRE

Straight answers.

Every quote reflects your scope. Ad spend, domains, hosting and software are always listed separately, so you see the real numbers.

SEND A BRIEF · ONE MINUTE

Tell me what should be different in 90 days.

Everything you explored on this page is already attached. Add your details and I’ll reply personally with a recommended scope and a fee. Nothing is sent to anyone else.

Taking 2 new projects this quarter

Full-time marketer by day. HWY Not do a freelance side gig too? I keep the client list small so every project gets done properly.

WhatsApp +65 9389 5028LinkedIn
What do you need help with?
Timing
Budget you have in mind (optional)
WhatsApp instead

You’ll hear back from me personally, usually within one working day. No newsletters, no automated pitch.

AFTER YOU SEND THE BRIEF

What happens
next.

  1. 01
    Reply within one working day

    From me, not an autoresponder. Usually faster on WhatsApp.

  2. 02
    Scope and fee in writing

    Deliverables, timeline and any third-party costs, before anything starts.

  3. 03
    We start on an agreed date

    Clear feedback points you can plan around. You always know who to message.

Back to the brief WhatsApp +65 9389 5028Taking 2 new projects this quarterPersonal reply within one working day. No automated pitch.