Find a service, tool or part of Herbert’s story
FREELANCE MARKETING PARTNER · SINGAPORE
Most businesses don’t have a traffic problem. They have a leak between the ad, the website and the follow-up. I find it, fix it and connect the pieces, as one partner with 10+ years of hands-on experience.
Taking 2 new projects this quarterTHE 60-SECOND FUNNEL CHECK
Four quick questions. You get the service I’d fix first, why, and a ready-made brief you can send in one click. No email required to see the result.
WHY IT LEAKS
Ad to website. Website to enquiry. Enquiry to reply. Most agencies own one handover. I own all of them, so the message and the next step never change on the way through.
Budget goes to the wrong audience.
Align the audience, creative, paid campaigns and search intent.
Stop coordinating three freelancers and a spreadsheet. Work directly with the person who plans it and builds it.
See how I work across the funnelYEARS OF HANDS-ON
DIGITAL MARKETING
STRAIGHT UP, BEFORE WE START
I hold a full-time marketing role, and I take on a small number of freelance projects alongside it. HWY Not? Because it means two things for you: you get someone who is in the trenches every single day, not just advising from the outside, and I only take on work I can do properly. Evenings, weekends and clear timelines, agreed up front. Want the full work history? It’s on my LinkedIn.
EIGHT SERVICES · FOUR STARTING POINTS
Every service lives in one connected system. Start with what’s costing you customers today; the scope is built around that, not around a package.
Marketing direction, paid campaigns, retargeting and SEO, aimed at one audience with one message.
Audience insight → Relevant ad → Useful landing page → Enquiry
CASE NOTES · ANONYMISED
Most of my work is client-owned once handed over, so these are described without names, assets or numbers. The specifics I share privately, in the context of your project.
Talented gamers with a Twitch channel that looked like a default template: no logo, no stream layout, OBS set up by trial and error, socials posted at random, no Discord for viewers to gather in, and a merch idea that had never been set up properly. The skill was there. The brand, the setup, the community and the shop were not.
Details are generalised to protect client confidentiality. No results are quoted here because they belong to the client; ask and I’ll walk you through them.
THE QUESTIONS YOU’RE PROBABLY ASKING
No packages, no pressure. Here is what most people want to know before they message me.
WHY ONE MARKETER INSTEAD OF A TEAM
You have three ways to get your marketing built. Pick one to see what it really costs you.
A decade of reps. 10x the output.
This is what I do every working day, and have for more than ten years. Not the master of every trade, but hands-on in all of them, so I see where your ad, website and follow-up meet and I fix the join myself. AI now does my heavy lifting, which means you get the output of a small team from one accountable person. And the parts AI still cannot do, I do in person.
HERBERT SIDIK / FOUNDER, HWY NOTMEET YOUR MARKETING PARTNER
I’m Herbert. More than a decade in marketing across financial services, financial education, corporate training, agency work and esports, with real skills in the strategy, the creative and the systems behind the customer journey. No account managers, no hand-offs, no dilution.
I’m also very hands-on. At events you’ll find me on-site running operations and shooting the photo and video coverage myself, then editing it into content that keeps working after the day is over.
You get clear priorities, quality execution and a scope built around your business. And you always know who to message.
Portfolio available on request. Most of my work is corporate and the assets belong to my clients once handed over, so I share relevant examples privately.
YOUR NEXT 90 DAYS
Tell me what you sell and what isn’t working. You’ll get a straight answer on where I’d start, a clear scope and a fee before anything begins.
