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EXPERIENCE · HERBERT SIDIK · SINGAPORE

A decade of doing.
Not just advising.

Ten-plus years fixing the same three problems for businesses in Singapore: not enough enquiries, visitors who leave, and leads that go cold. Strategy, website, ads, content and follow-up, all built by the same hands.

Start with your problem
Taking 2 new projects this quarter
THE HWY NOT GROWTH ENGINELIGHTWEIGHT VIEW
Eight connected modules: strategy, advertising, websites, content, CRM, automation, AI and analytics. Drag or use arrow keys to rotate. All information is also available in the controls below.
ConversionKnow what works. Do more of it.
A lighter way to explore

WHAT I FIX

Which one
sounds like you?

Pick the problem. You’ll see what I’d build for you, then the experience below shows the work behind it.

WHAT’S USUALLY WRONG

The message, the audience and the landing page were built at different times by different people. The ad promises one thing, the page says another, and the right people never show up or never act.

WHAT YOU GET

More of the right people find you, and they arrive ready to act.

WHAT I’D BUILD FOR YOU
  1. 01
    Marketing strategy

    One clear message and one audience, so every dollar has a job

  2. 02
    Paid ads & retargeting

    Paid campaigns where every ad lands on a page built for it

  3. 03
    SEO & discoverability

    Show up when people search for what you sell

WhatsAppSee these services in detail

None of these? Take the 60-second funnel check, browse all eight services or ask HWY in the corner.

10+Years in digital marketing
6+Industries. Different buyers.
01Person accountable for all of it
View LinkedIn experience

THE CAPABILITY MAP

From first impression
to signed customer.

Pick the stage you want to improve. See exactly what I do there and the tools I use to do it.

01 / ATTRACT

Get the right attention.

Meta AdsSearch researchContent calendars
  • Marketing strategy
  • Meta Ads & retargeting
  • SEO & content planning
  • Social media management
  • Ad filming & video editing
Put these skills to work

CONTENT, IN EVERY FORMAT

Set it up.
Capture it. Make it count.

Practical production experience, from the equipment on the day to the content your audience sees.

A live experience, planned end to end.

Live broadcasting, OBS and equipment setup for webinars, business live selling, creators and IRL streams. From camera, audio and lighting to scenes, switching and delivery.

  • Broadcast setup & rehearsals
  • Webinars & live selling
  • Cameras, audio, lighting & OBS

INDUSTRY EXPERIENCE

Different buyers.
Same discipline.

Regulated financial products, consumer and B2B education, urgent local services, online retail and community-driven gaming. Each taught me something different about how people actually decide.

PRODUCT & PURCHASE

E-commerce & retail.

From bicycles and bicycle parts to printing services and product retail, connecting product storytelling, digital content and the checkout journey, from first discovery to the moment someone is ready to buy.

EXPERIENCE ACROSS

  • Product and brand storytelling
  • Paid social and search for online stores
  • Storefront, category and product-page optimisation
  • Creative assets for launches and promotions
  • Audience engagement and retention journeys

Help people understand the product, see why it matters to them and move confidently to checkout.

PROFESSIONAL EXPERIENCE

Strategy at the table.
Hands on the work.

Marketing management, events, B2B training, agency-side digital marketing and social media. Want the full record with dates and companies? It’s all on my LinkedIn.

Own the strategy, creative production, digital channels and operational detail behind an integrated marketing programme. Then show up on the day: I am usually on-site at our seminars and webinars, running operations and capturing the photo and video coverage myself.

  • Lead generation through campaigns, landing pages and webinars
  • Paid media, SEO, social-media planning and email marketing
  • Website development, content and photo/video production
  • Graphic design for print and digital: posters, flyers, banners, booklets, social posts
  • CRM and automation across registrations, reminders and follow-up
  • On-site event operations, live coverage and post-event content
  • Coordination with leaders, speakers, partners and compliance teams

Want the full story?

Roles, companies, dates and recommendations are all public on my LinkedIn. Have a look, then message me there or here.

See my full experience on LinkedIn

CASE NOTES · ANONYMISED

Real projects.
Names left out on purpose.

Most of my work is client-owned once handed over, so these are described without names, assets or numbers. The specifics I share privately, in the context of your project.

GAMING CREATORS · STREAM, BRAND, COMMUNITY & MERCH

Good at the game, invisible on the platform, no community to come back to.

Illustrative image, not client work. Real samples shared privately.

Talented gamers with a Twitch channel that looked like a default template: no logo, no stream layout, OBS set up by trial and error, socials posted at random, no Discord for viewers to gather in, and a merch idea that had never been set up properly. The skill was there. The brand, the setup, the community and the shop were not.

Details are generalised to protect client confidentiality. No results are quoted here because they belong to the client; ask and I’ll walk you through them.

PUT IT TO WORK

Seen enough?
Tell me what needs fixing.

Everything above is one person. Pick the services you need, or send a two-line brief and I’ll tell you where I would start.

Portfolio on request. Most of my work is client-owned once handed over, so I share relevant examples privately.

Taking 2 new projects this quarterExplore my services

READY WHEN YOU ARE

Tell me what’s not working.
I’ll tell you where I’d start.

Two lines are enough: what you sell and what isn’t working. You’ll get a straight answer, a clear scope and a fee before anything begins.

  1. 01
    Reply within one working day

    From me, not an autoresponder. Usually faster on WhatsApp.

  2. 02
    Scope and fee in writing

    Deliverables, timeline and any third-party costs, before anything starts.

  3. 03
    We start on an agreed date

    Clear feedback points you can plan around. You always know who to message.

WhatsApp +65 9389 5028Taking 2 new projects this quarterPersonal reply within one working day. No automated pitch.